Many small businesses focus their energy on outbound marketing such as print advertising and treat SEO as an afterthought. However, they don’t realize what they are missing out on it being that about 61 percent of consumers research products online before they buy them. If you are a small business owner, there are many ways that you can transform your business through philipp seoines. SEO experts help market your business for more profitability.
Advantages of SEO for small business
Explore new markets
The web has been termed as one of the fastest growing markets today. Therefore, small businesses should take advantage of this opportunity by setting up a solid SEO campaign to help them explore and find new markets. With a good SEO strategy, you will be able to boost your SEO strategy and take your traffic to a whole new level.
Higher ROI on your marketing
With traditional marketing, small businesses incur 61 percent more costs compared to the search engine. This is because they are not targeted as compared to SEO. This is why search engine offers about 14.6 percent close rate compared to outbound marketing which only offers 1.7 percent.
Build brand awareness through better ranking
Internet users trust websites that have a strong web presence and rank top in the search engines. One of the biggest advantages of investing in SEO is that it helps you gain top position in the SERPs. When you put up a strong SEO campaign, you will not only rank top in the search engines but also build a dedicated fan base through newsletters and RSS feeds.
SEO is not only about optimizing for search engines alone, but for user experience too. Through SEO, small businesses can create websites that are much faster and user-friendly. When visitors find that your website is smooth and responsive, they will easily find what they are looking for and will be compelled to stay longer in it.
Better conversion rates
An SEO optimized website is faster, displays content properly, and is compatible with every device. This makes them more appealing to website visitors since they can visit them from a desktop, mobile device or tablet. When readers find that your business website is easy to read and navigate, they are more likely to become loyal customers and returning visitors.
As a business, you must always struggle to stay ahead of your competitors. If they are doing SEO and social media marketing, you should also do it as well so that you are not left behind. If they are not practicing them, then you can differentiate yourself and be ahead of them by doing them.